The name of the iPhone comes first in the premium smartphone. According to the report by OLX, Apple is also the most preferred brand in the second-hand smartphone market. On the online platform OLX, Apple leads with 19% listings. Apple has also outpaced BBK electronic brands (Oppo, Vivo and OnePlus), including Samsung, Xiaomi.
Apple most favourite in popularity
As per the 2019 report of OLX, Apple iPhone is the most listed smartphone with 19% of total listings. Samsung (16% listing), BBK Electronics (Vivo, Oppo and OnePlus) fall in 14% listing, Xiaomi (13% listing). Other brands (Motorola, Lenovo, Nokia, Asus, Gionee, Sony, HTC, LG, Lava, Intex, Karbonn, Micromax) make up 38% of total listings on OLX.
In terms of popularity, Apple leads with 19% share while Xiaomi holds the second position with 18% share and Samsung and BBK Electronics with a 15% share in the third position.
The second-hand smartphone is growing quite fast. Due to the new smartphone available in the market, many options are available in front of the customers. The source of the second-hand mobile market is the offline channel, which includes dealers, retailers and small shopkeepers. However, now, online platform craze for buying and selling mobiles is also increasing rapidly.